--- title: "Cookie Policy" description: "Discover how VirtoSoftware employs cookies to optimize your web experience securely. Read our policy to understand cookie types, their uses & management." url: https://www.virtosoftware.com/cookie-policy/ language: en-US last_modified: 2026-09-28T00:00:00+02:00 translations: de: https://www.virtosoftware.com/de/cookie-policy/index.md --- # Cookie Policy This cookie policy was updated on September 28, 2026 Cookies enable us to gather information such as the type of browser used, the duration spent on our Services, visited pages, language preferences, and other anonymous traffic data. We may deploy cookies to customize our Services, for instance, by remembering a user's details, delivering personalized advertisements, content, and information, as well as tracking your entries, submissions, and status in any promotions or other activities on the Service. Together with our service providers, we may use cookies to collate aggregate data about site traffic and interaction. This assists us in enhancing future site experiences and tools, boosting security, streamlining navigation, effectively displaying information, monitoring and evaluating the effectiveness of our Services, and customizing your user experience. Third-party cookies might be used for performance and functionality purposes; these are set by hosting service providers and can vary based on client/hosting specifics. For more details about cookies, please visit [https://allaboutcookies.org/](https://allaboutcookies.org/). The following types of cookies are used in the Websites: ## Essential Website Cookies These are indispensable for providing you with the services available through our Websites and enabling the use of their specific features. ## Performance and Functionality Cookies These cookies are employed to enhance the performance of our website. ## Analytics and Customization Cookies These cookies gather information either in aggregate form, aiding us in understanding how our Websites are used and the effectiveness of our marketing campaigns, or assisting us in tailoring our Websites to your preferences. ## Advertising Cookies These cookies help tailor advertising messages to be more pertinent to you. | Service provider | Cookie name | Purpose | Category | Expiration | | --- | --- | --- | --- | --- | | **CookieYes** (consent banner) | cookieyes-consent | Stores your cookie choices so the banner does not ask again | Necessary | 1 year | | **VirtoSoftware** | \_vs\_attr | Remembers the landing page, referrer and campaign parameters (utm, gclid, msclkid) of your first and latest visit, so we know which channel brought you to us; a copy is kept in your browser's local storage | Analytics (first-party) | 180 days | | **Google Analytics 4** | \_ga
\_ga\_RWGR43LHSJ | Distinguishes visitors and sessions to report how the site is used; set only after you accept analytics cookies | Analytics | 2 years | | **Google Ads** (conversion linker) | \_gcl\_au
\_gcl\_aw | Links a visit from a Google ad to later actions on the site; set only after you accept advertising cookies | Advertising | 90 days | Ahrefs Web Analytics, which we also use to count page views, does not set cookies. Some pages embed content from other services: interactive product demos from Storylane, videos from YouTube, and the support form from Freshdesk on the Help & Support page. When you use that content, those services may set their own cookies under their own privacy policies. Microsoft Marketplace and the 2Checkout checkout are separate websites with their own cookie policies. Analytics and advertising cookies are set only after you accept them in the cookie banner. You can change or withdraw your choice at any time through the banner, and delete cookies in your browser settings. If you prefer not to have data gathered through the use of cookies, most web browsers provide the option to automatically decline cookies or give you the choice of rejecting or accepting specific cookies from a particular website. We employ Google Analytics, which uses cookies and similar technologies to gather and analyze information about website traffic, usage of our Services, and report on activities and trends. Please note that Google operates independently from us and maintains its own privacy policy. We strongly advise you to review this policy. To learn more about Google's practices, please visit [https://policies.google.com/privacy](https://policies.google.com/privacy). Typically, we do not collect or store the IP address from which you access our site. Most browsers or devices automatically collect certain information. If applicable laws mandate that we treat such collected information as Personal Data, we may use and disclose it for the same purposes as we use and disclose Personal Data, as detailed in our [Privacy Policy](https://www.virtosoftware.com/privacy-policy/). ## Table of Contents - Essential Website Cookies - Performance and Functionality Cookies - Analytics and Customization Cookies - Advertising Cookies - Talk to our team ## Talk to our team Need clarity on our app's suitability for you? Set up a quick call with us or chat via Microsoft Teams chat to explore its potential for your needs.